Over the past years, paid blogging has gone mainstream. More and more people create blogs and add monetization tools in the hope of increasing their income through paid advertising. This is not necessarily a bad strategy on the condition that 1) your blog has a reason to exist in the blogosphere and 2) advertising is not aggressive and bland. In fact, if you don’t place any ads in your blog, people will notice that something is missing. But, before getting there you have to know why you need to start a blog and how you plan to maintain it to meet your short- and long-term goals.

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