Being one of the leading website analytics solutions, Google Analytics is becoming an increasingly popular tool generating detailed statistical information about the traffic driven to a website. When linked to a website, Google Analytics features nicely presented charts and graphs to provide information about where and how traffic is directed to website as well as referring traffic and keywords that land traffic to the website.

The main advantage of Google Analytics is that is free and very easy to setup. The first thing you need to do is sign up for a Google account. If you already use Gmail or Google Reader, you can add Google Analytics to your website by visiting http://www.google.com/analytics/. Then, you need to add your website by selecting “Add Website Profile” option and entering the name of your website and all the relevant information required to enable Google Analytics to generate the reporting statistics for you.

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