Digital marketing has been around for quite sometime and has definitely altered purchasing decision making. By featuring search engine optimization (SEO), pay-per-click advertising, banner advertising and other forms of online distribution channel, digital marketing aims at reaching consumers in a timely and cost-effective manner.
With digital marketing consumers are able to read online reviews about their favorite products or services, compare prices and share their views with other consumers on social media websites. This explains why more and more organizations choose to create a Facebook business page to advertise their products and provide consumers the opportunity to give feedback on these products. This information flow enables consumers to be in a constant contact with the business, but also allows the organization to actively participate in an open dialogue with consumers, thus facilitating consumer decision making.
So, how can you make a career in digital marketing?